Purpose and Profit: Find Your North Star, with Barry and Shay Kostabi

Barry and Shay Kostabi of Fitcarma join the show to talk about what it really takes to build a meaningful, five-star fitness brand. At the centre of their work is helping operators find their “North Star” and use it to guide everything, from the member journey to how your team shows up every day.The end result is a business and brand that stands out, knows what it stands for (and against), is more purposeful and — crucially, more profitable!----------------------------------------------------------------Thank you to our sponsorsHapana, our preferred gym management software.Ezypay, our preferred subscription and payment solution.Sign up to our newsletterhttps://thefitguide.com/subscribeConnect with The Fit GuideLinkedInInstagramWebsiteGuest LinksBarry Kostabi LinkedInShay Kostabi InstagramFitcarma