Purpose and Sustainability in Marketing

Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and provides a clear context for daily decision making and unifies and motivates relevant stakeholders.”  Edburt, Hurth, Prabu Sustainability becomes intertwined with purpose as we look to serve the long-term well being of everyone and every thing. This should be the overarching goal of any organisation. 
The Mindful Collective  In this webinar Neil Wilkins takes you through the things you can do to position higher purpose and sustainability at the heart of your marketing.