Purpose beyond profit, connecting with your local community

For Neil Sinclair and the team at WK Advisors and Accountants based in New Zealand's South Island, the concept of community purpose is more than 'ticking a box' as part of their strategic plan, it's part of who they are and is in the firm's DNA. Talking to Mindshop's Managing Director, James Mason, Neil shares how the 'WK Effect' evolved from a genuine desire to help the local community to becoming a lighthouse guiding everything they do, and every decision they make. Neil talks about the unexpected (but not unwelcome) side benefits of this philosophy, from building awareness and attracting quality staff, to prospects announcing that they 'want to be like the clients in the video'. WK has used advisory services as a vehicle for staff to help local sporting clubs and charities for which they have a passion. The result is not only rewarding careers through connection with the local community but a real chance to make the region a better place to live, work and play.