Purpose Beyond Profit ...... Sarah Whale, Founder of Profit Impact, chats with Jane O'Gorman at Ten2Two

Sarah shares practical ways SMEs can measure success beyond profit and offers her top leadership tips for creating a culture where people, purpose, and profit thrive together.Sarah is a Fellow of the ACCA with broad financial leadership experience across corporates, start-ups and scale-ups. Who believes short-term financial decision-making in business was not helping people, the planet or our profits, she founded B Corp-certified Profit Impact.Profit Impact guide small and medium-sized businesses to unlock resilient business models that build real value for people, the planet, and long-term profit. Alongside this, they provide measurements and education for groups that work with SMEs, particularly local councils and procurement teams in larger businesses, allowing them to understand their progress and support the businesses in their community.