Purpose-Driven Leadership with Maddie Yervant at 400 Communications

In this episode of the Women in Agencies Podcast, we’re joined by Madeline Yervant, Client Services Director at 400 Communications, a B-Corp accredited design agency focused on purpose-driven work.With nearly two decades of experience in the creative industry, Maddie shares her journey through the agency world — from project management roles to leadership — and how relationships, mentorship and curiosity have shaped her career along the way.We talk about the realities of agency life, including how networking is less about working a room and more about building meaningful professional relationships. Maddie also shares how 400 Communications has built a culture rooted in respect, collaboration and impact, and what it really means to operate as a B-Corp agency.The conversation explores:How agencies can build healthier, more supportive workplace culturesWhy mentorship and peer learning are essential for developing talentThe role of purpose-driven work in motivating teams and producing meaningful resultsThe evolving opportunities for women in creative and client services rolesWhy growth doesn’t always mean getting bigger — sometimes it means getting betterMaddie also reflects on the importance of advocating for women in leadership, creating opportunities for others, and fostering workplaces where people feel heard, valued and empowered.If you’re working in an agency or building your career in the creative industry, this episode offers thoughtful insights on leadership, culture and creating meaningful impact through your work.Want more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.