Purpose, People & Profit – Reimagining Business with B-Corp & Regenerative Leadership | #35

How Purpose-Led Leaders Create Positive RipplesIn this first Voices of Leadership episode in season 2 of The Connected Leadership Podcast, Dave sits down with sustainability and B Corp expert Camilla Barnes, founder of Better Business, Better World to explore how purpose-led leadership can be a force for good. This thought-provoking conversation explores how businesses, particularly SMEs, can align purpose, people, and profit to drive meaningful change.Camilla shares her personal leadership journey, shaped by time in rural Spain, Latin America, and the UK development sector. Her deep-rooted passion for sustainability and justice has led her to champion the B Corp movement, not just as a certification, but as a community of companies building a more equitable and regenerative form of capitalism.Together, Dave and Camilla unpack what it means to lead regeneratively, how to involve employees in shaping company values and purpose, and why asking the right questions can unlock extraordinary innovation and impact.Whether you're leading a small business, a large team, or simply curious about how leadership and sustainability intersect, this episode offers grounded insights and real-world inspiration.Key Talking Points:Why business can be a powerful force for goodCamilla’s leadership journey: from farming in rural Spain, developing a passion for sustainable development, working in UK Research, to B-Corp consultancyWhat B Corp certification really involves, and why it’s more than just a badgeThe concept of regenerative leadership and why we need itThe importance of purpose, systems thinking, and involving your peoplePractical tips for making your business more sustainable, starting todayThe value of curiosity, courage, and humility in leadership