Purpose, Pressure, and the Path Back to Nature – Adrian Sutter on Rebuilding Swiss 8 and Rethinking Wellbeing

In this episode, Coach Kobes sits down with Adrian Sutter, founder of Swiss 8, to talk about burnout, corruption, and the rebuild that led him back to his original mission—helping veterans, athletes, and high performers reconnect with purpose through movement, nature, and simplicity.Adrian opens up about the battles behind the scenes with RSLs and veteran organisations, how politics and power derail wellbeing initiatives, and why he chose to step away from the system rather than fight it. From those lessons came a return to first principles—the farm, the tribe, and the eight pillars of performance.Together, they unpack:The real story behind Swiss 8’s evolution from app to retreatHow stress, isolation, and loss of purpose mirror across soldiers, athletes, and everyday performersThe eight pillars of Swiss 8—Move, Heal, Breathe, Liberate, Survive, Connect, Defend, TranscendWhy modern psychology and medication often miss the markThe healing power of nature, shared suffering, and manual labourRaising resilient humans through movement, critical thinking, and connectionThis is a raw, open conversation on identity, purpose, and rebuilding what matters—inside and out.🔗 Connect:Adrian Sutter (Swiss 8) → https://[email protected]@adriansutter8Shaun Kober (Coach Kobes) → https://coachedbykobes.com@coach_kobes@livetrainperformShaun Kober is a Mindset & Performance Specialist, with a unique skillset forged in the trenches, through the various stages of life."I shouldn’t be in the position I am right now."The odds were stacked against me:●       Poor family on welfare, eldest of 6 kids, parents didn’t work, abusive step-dad, no electricity or running water for a 6 years period of my life●       Caught up with the wrong crowd, stealing, drugs, skipping school●       At 14 years old, I sat on a bus for 3 days with $50 in my pocket, to travel to the next State over West, to begin a new life in the workforce - 200014 - 20: I grew up and learned how to become a man through work and rugby20 - 26: I lived, trained and fought as a professional soldier, at a high level26 - 32: I became a personal trainer, after failing in my pursuit to become a firefighter32 - 38: I worked with, and won world titles with some of the best athletes on the planet, as their strength and conditioning coach38+: The next evolution begins #coachedbykobes#livetrainperform#mindsetandperformanceLive Life To The Fullest.Train To Your Potential.Perform At Your Best!https://www.coachedbykobes.com/