Purpose - The Bedrock of Every Unbossing Journey

In this episode of The Unbossed Leadership Podcast, Thomas and Deborah are joined by Denise Roberson, the Chief Purpose Officer of TBWA\CHIAT\DAY to discuss on the subject of company purpose and how organisations can overcome the hurdles and difficulties associated with its operationalisation throughout all levels of the business. This conversation will teach you how to make your company purpose more than a marketing slogan scribbled on your wall to one that is authentic and allows your people to connect their passion and drive to their day to day activities at work. Denise Roberson is a trusted C-suite leader, board member, professor and speaker. She is leading some of the biggest brands in the world to actuate their business case for purpose, as it pertains to increased brand value, competitive advantage, and creating an engine for growth and innovation. Denise is using sustainability, CSR, ESG, DE&I, and stakeholder capitalism to drive 21C value creation by focusing on a scalable, differentiated, and business goals oriented approach, while leading with an organization’s values. Join us to learn how you can build a company full of passionate people through your company purpose. To learn more about unbossing visit www.unbossing.co