Purpose Under Pressure

Purpose has proven to be a solution for a major business challenge: The Great Resignation.The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:What employees expect from employersWhy there is a disconnect between employees and leadership when it comes to purpose fulfillmentHow marketing and strategy-building functions are the least “bought in” to purposeShifts that have occurred since the start of the pandemicResources + Links:Purpose Under PressureThe B2B Purpose ParadoxCarol Cone ON PURPOSEThe Harris PollAllison + Partners (00:00) - Welcome to Purpose 360 (00:13) - Purpose Under Pressure (02:37) - Meet Wendy Solomon and Whitney Dailey (04:58) - Wendy's Background (07:36) - Whitney's Background (09:27) - Top Findings (15:57) - How to Embed Purpose (20:09) - Tools (22:18) - Purpose in Sales, Marketing & Strategy (26:12) - Who's Doing It Well (30:26) - Identifying Personal Purpose (32:03) - Transparency (36:59) - CEOs Refining Purpose (39:12) - Getting the Message Out (42:52) - Next Couple Years (45:50) - Advice (48:29) - Wrap Up