Purpose: what does that look like in action? With Christian Sewing.

Many companies have embarked on finding their purpose – the reason for their existence – and that includes us at Deutsche Bank. That’s all well and good – but how do you actually bring those words on paper to life in everything you do?In this special episode of This is Deutsche Bank, our CEO Christian Sewing joins host Ben Alka to discuss:why purpose is so important, especially for large global organisationshow employees can put our purpose into action in their everyday workthe relevance of our purpose for the economy and society01:30 – Why Deutsche Bank embarked on a journey to be purpose led, the pivotal moments along the way and making it tangible for our 90,000 people worldwide06:55 – How our purpose feeds into the external perception of Deutsche Bank, particularly in society, plus concrete examples of it in action15:35 – What purpose-led leadership means to ChristianWhat Deutsche Bank stands for https://www.db.com/who-we-are/index?language_id=1&kid=our-purpose.ghp-en.who-we-areDeutsche Bank website http://www.db.com