Purposeful Marketing with Laci Davis, Phosphate Mysteries & Chlorine Lock

Send us Fan MailIn this episode of the Talking Pools podcast, Rudy Stankowitz interviews Laci Davis from The Grit Game, discussing her journey in the pool industry, leadership, creativity, and the importance of purposeful marketing. A listener question on why phosphate removers often cloud water. Another where we lay it on the line - ALWAYS follow the advice of your local Pool Pro. Chlorine Lock is NOW called CyA Slackass!Lacey shares insights from her experiences at Disney, the significance of customer service in sales, and the future initiatives of The Grit Game aimed at supporting pool professionals. The conversation emphasizes the value of personal growth, community, and the evolving landscape of social media in business.takeawaysThe Grit Game helps pool professionals by partnering with innovative manufacturers.Leadership involves personal growth and understanding how to treat others.Creativity from the arts can enhance business practices and marketing strategies.Lessons from Disney emphasize the importance of treating everyone with respect.Purposeful marketing adds value to social media posts and engages audiences.Sales should focus on customer service rather than aggressive tactics.Understanding pricing and business management is crucial for success in the pool industry.Social media strategies should target local audiences and showcase work effectively.Celebrating small wins fosters a supportive team environment.Elevating the industry involves continuous learning and adapting to new resources.Sound Bites"You decide what you do with that.""Put your locations in your bio.""Be good to people."Chapters00:00Introduction to The Grit Game05:41Creativity in Business10:16Purposeful Marketing Strategies15:57The Role of Enthusiasm in Sales20:43Redefining Sales in the Pool Industry23:34Effective Social Media Strategies29:01The Power of Repetition in Mastery30:19Rebuilding Knowledge After Amnesia31:14Business Fundamentals for Pool Professionals32:46Understanding Business Growth Potential34:12Mentorship and Learning from Others35:24Time Management Through Block Scheduling37:46The Importance of Customer Communication39:17Navigating Negativity in Business40:34Celebrating Small Wins for Big Breakthroughs42:36Training Through Creativity44:15Core Values for Future Leaders45:02New Initiatives at The Great Game47:36Expanding the Team for Growth48:54Connecting with The Great Game AquaStar Pool ProductsThe Global Leader in Safety, Dependability, & Innovation in Pool Technology.POOL MAGAZINE Pool Magazine is leading up to the minute news source for Swimming Pool News and Pool Features. OuBLUERAY XLThe real mineral purifier! Reduce your pool maintenance costs & efforts by 50%Jack's MagicIf you know Jack's you'd have no stains!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThank you so much for listening! You can find us on social media:FacebookInstagramTik TokEmail us: [email protected]