Purse Power: Marketing to Women

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference - Pruse Power - in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences. Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get 'lost in translation'.