🤳 Put Down Your Phone & Abandon Your Brand — with Casey Johnston episode artwork

EPISODE · Jul 16, 2025 · 47 MIN

🤳 Put Down Your Phone & Abandon Your Brand — with Casey Johnston

from Off The Grid: Leaving Social Media · host Softer Sounds

Casey Johnston is a weight-lifting memoirist and former editor at Vice, Ars Technica & the New York Times’ Wirecutter.She’s been reporting on social media and smart phones for over a decade, and in that time, she built her career on Twitter then left it behind in favorite of a paid newsletter and a phone with fewer than ten apps on it.In this conversation, we dig into the the major shifts that Casey’s witnessed in digital media since 2010, as well as how she created a “DIY Dumb Phone” to help her kick her phone addiction last year.Specifically, we explore:How Twitter helped Casey start her writing careerWhy Casey launched a newsletter & how it’s become her primary income streamVirality, memes & how they push us to always be onlineThe difference between a Beat, a Brand, and a BusinessThe successes & failures of journalists on SubstackCasey’s “DIY Dumb Phone” methodHow algorithms convince us we have problemsWhy Casey quit being a defender of social media📘 A more joyful business is within reach. Get your copy of Free Time: Lose the Busywork, Love Your Business by Jenny Blake today at itsfreetime.com/book (sponsored)RESOURCES + LINKS👋 Download the FREE Leaving Social Media Toolkit🌐 Get on the Interweb waitlist for creative business courses + community💓 Join the Clubhouse for bonus episodes + emails  

Episode metadata supplied by the publisher feed · Published Jul 16, 2025

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🤳 Put Down Your Phone & Abandon Your Brand — with Casey Johnston

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