EPISODE · Feb 5, 2021 · 39 MIN
Путь дракона: азиатская и европейская культуры в дизайне и брендинге
from Newsroom
В гостях подкаста Алекс Назаренко, арт и креативный директор AliExpress Россия, который много лет прожил в Китае, локализовал русский продукт для китайской культуры и многое знает о различиях в азиатской и европейской культурах. О подходе к брендингу в Азии, о японской упаковке, лунных пряниках, кавайности, маскотах и пути дракона, – в этом выпуске
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Путь дракона: азиатская и европейская культуры в дизайне и брендинге
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