Put Your Customer's Journey First with Laura Horn (#57)

Today's episode features Laura Horn, the OG of online art courses and an inspiration to artists and creatives everywhere. Laura began her career as a hobbyist artist, who eventually delved into the internet, showcasing her art process through her Instagram account, blog, and her local art community when her presence began to bloom,  she realized that this idea of hers could grow into a business of selling her art and teaching in workshops and classes. Kellee and Laura delve into Laura's passions, stumbling blocks, her most recent accomplishments of a year-long course, and what the future holds for her. Have you been spinning your wheels and trying to figure out your audience? You aren't alone! Kellee and Laura uncover the beauty of developing an audience that has followed you from the start, and how to adapt to the niche of your customer's needs as your following boosts in numbers. How do you reassess your courses to make sure that they are meeting the needs of your customers? Kellee and Laura may not have all the answers, but they hash out some of the pressing questions that come up when you are developing courses for a diverse audience. This is an episode you will not want to miss as we chat with the lovely, Laura Horn, or if you are not following her already this is your perfect opportunity to discover an amazing human being among us whom we invite you to learn much more about! You can find Laura by visiting Or follow her on Instagram, Facebook, and Youtube It only happens once a year - The remarkable FREE experience starts July 23rd! Join Kellee for THE BIG SHIFT - an event for artists and makers who love to teach what they do and are ready for a clear vision of what business growth looks like in 2026! REGISTER HEREFor transcripts, more links mentioned in the episode, and for the full episode show notes 👉 TAP HEREFollow Kellee on Instagram @kelleewynneFollow the podcast and stay inspired @maderemarkable