Putting Aristotle’s theory of rhetoric and persuasion into practice

In his work “Rhetoric,” Aristotle (384-322 BC) identified a triad of pillars for persuasion and effective speaking. John Vespasian explains that the three pillars (ethos, pathos and logos) refer to the three key elements in communication, namely, the speaker’s fame and credibility, the strength of his arguments, and their emotional impact. Although it only takes a few of hours to familiarise oneself with Aristotelian rhetoric, it is tricky to put it into practice. It is a fact that most people aren’t effective public speakers and that, by attending a communication course, they will barely improve their skills. Why are rhetoric and persuasion so difficult? Plato (429-347 BC) pointed out one of the main reasons that render rhetoric and persuasion so difficult, namely, that people do not want be perceived as manipulative. Here is the link to the original article: https://johnvespasian.com/putting-aristotles-theory-of-rhetoric-and-persuasion-into-practice/