Putting “Emotional Intelligence” into Healthcare Marketing

In this week’s episode, Jenny welcomes Brian Deffaa, Chief Marketing Officer of Maryland-based LifeBridge Health. Brian shares his background in consumer and retail marketing and his journey into healthcare, where he is now on a mission to bring real emotion into delivering healthcare marketing. Brian discusses his “inside-out” approach to rallying LifeBridge teammates around a clear, compelling mission based on the organization’s history. Brian also discusses how he has translated that mission into a unique, authentic, and defensible brand proposition for LifeBridge Health that can be felt across every marketing touchpoint. Brian also discusses how he navigates measurement and ROI around more brand and awareness-driving marketing efforts. Connect with Brian: ⁠https://www.linkedin.com/in/brian-deffaa-3330974/⁠ Connect with Jenny: ⁠https://www.linkedin.com/in/jennybristow/⁠ LifeBridge Creative: “I’m Fine” Campaign: ⁠https://www.youtube.com/watch?v=pMpLzPVj-6c⁠ “Care Bravely” Movement: ⁠https://www.youtube.com/watch?v=QdEWlixvHO4