Putting Farmers First: The Farmers for Soil Health Approach

In this episode of The Grow Down on Soil Health, we sit down with Jack Cornell, Director of Supply Chain Resilience at the United Soybean Board (USB), to explore how farmer stewardship and sustainable supply chains are at the heart of Farmers for Soil Health. Jack shares how his personal journey, from Ohio to Hawaii and back, shaped his passion for conservation, and even how his tradition of “Hawaiian Shirt Fridays” reflects a bigger story about connection, community, and stewardship.Jack and host Ben West, Executive Director of Farmers for Soil Health, dive into what sets the program apart from other initiatives, how it directly supports farmers across regions, and the resources available to help producers adopt or expand practices like cover crops.Meet the Guest:Jack Cornell is the Director of Supply Chain Resilience at the United Soybean Board, where he leads projects and partnerships that connect farmers with sustainability opportunities while ensuring profitability remains front and center. With a career path that blends agriculture, conservation, and collaboration, Jack has dedicated his work to building programs that empower farmers and strengthen supply chains for the future.Farmers for Soil Health is a program created by farmers for farmers. It is committed to enhancing soil health practices, like planting cover crops, to improve the environment and farmers' profitability. Check out FarmersforSoilHealth.com for more information.This podcast is brought to you in partnership with the Soy Checkoff, Pork Checkoff and National Corn Growers Association.