Putting intent behind your brand during a pandemic

I've been grinding away during launch week, but we still have a fresh new bowl of soup for you! This time, I'm in conversation with my brother from another mother in HOTlanta, The Brandpreneur himself, Nick F. Nelson (brand / pre / nuer). We talk about what it was like going through the thick of the pandemic with our corporate executive and small business personal brands as they considered how to position themselves during that unimaginable time, and I also asked Nick to read some tealeaves as businesses begin to look at operating at full capacity and companies begin to invite workers back to their headquarters. What's a brand to do? How then, should a brand act? Are you going to wait and see? Or will you be intentional? We talk about where a plan will get you...and how far taking bold steps will take you. And as always, we go to church. Stay up late with us tonight. The show will begin streaming after 9 p.m. CT./10 p.m. ET. Look for the full episode on Youtube this weekend. See you online.