Putting marketing at the heart of your business with Dan Brookman & Sam Brown from Airship & Toggle. episode artwork

EPISODE · Mar 15, 2023 · 1H 3M

Putting marketing at the heart of your business with Dan Brookman & Sam Brown from Airship & Toggle.

from Tech on Toast, The Hospitality Tech Podcast · host Chris Fletcher

This week Chris meets Dan Brookman & Sam Brown from Airship & Toggle." We send 49 million emails a month, my job is to get to people out dining in hospitality" Dan Brookman.If you have not met these two before, well, you are in for a treat. We had great fun chatting about all things marketing & even managed a Mr & Mrs. Quiz at the end of the podcast to check how much they really know about each other!During the episode we discuss, How airship & toggle came about and what they can do for your business Supporting & educating the industry around marketing through thick and thin ...and a pandemic. Email marketing, frequency, content, photography, and lots of nudging... Setting up your email marketing journeys and discussing how you are competing with every mail in your inbox, so every time your customer has a birthday and you are not talking to them, your competitors are. Supporting the accommodation sector and ensuring that customer data is captured by the hotel beyond just the lead person's name and email. Gifting, how hospitality is playing catch up in the world of gifting which is very exciting as the opportunity is huge! Staking your claim in every customer's digital wallet on their phone, every time your customer pays, you will be right there with them. Quoting Vic Searl on a regular basis! Building marketing campaigns with humor and very small budgets...oh and chico! Their unique relationship through a very chaotic 4 min quiz!And so much more,The Stacked⁠ podcast is powered by REMS Hospitality. Benchmark your restaurant across other venues securely and gain market share.

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Putting marketing at the heart of your business with Dan Brookman & Sam Brown from Airship & Toggle.

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This episode was published on March 15, 2023.

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