Putting on a show

Soraya Gadelrab is the Portfolio Director at Fresh Montgomery. Her job includes organising the International Food & Drink Event (IFE), The Hotel, Restaurant and Catering Show and Speciality and Fine Food Fair amongst others. In this special programme Sue talks to Soraya to get tips and recommendations on how to make the most of exhibiting at food fairs and exhibitions. How do you prepare beforehand? What can you do to attract the key buyers? And most importantly, how you should follow up your contacts when the show is over. To find out more about forthcoming food fairs or to get help and advice from the Fresh Montgomery team, click here.