EPISODE · Mar 18, 2026 · 37 MIN
Putting Prices Online: How One HVAC Company Changed Their Sales
from ServiceTitan Hacks · host Bill Brown
Bill Brown talks with Jeff from Travis Crawford HVAC about the decision to publish equipment pricing on their website, what they worried about, what they changed, and the results they saw—higher close rates and larger average tickets. The episode covers practical implementation (good/better/best options, minimal data entry, financing links), how CSRs and technicians use online estimates, and how AI and guided e‑commerce are shaping customer research and the buying journey. Listeners will learn best practices for displaying prices, qualifying leads digitally, using financing tools, and preparing for AI agents and chat platforms that increasingly interact with contractor websites.
What this episode covers
Bill Brown talks with Jeff from Travis Crawford HVAC about the decision to publish equipment pricing on their website, what they worried about, what they changed, and the results they saw—higher close rates and larger average tickets. The episode covers practical implementation (good/better/best options, minimal data entry, financing links), how CSRs and technicians use online estimates, and how AI and guided e‑commerce are shaping customer research and the buying journey.Listeners will learn best practices for displaying prices, qualifying leads digitally, using financing tools, and preparing for AI agents and chat platforms that increasingly interact with contractor websites.
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Putting Prices Online: How One HVAC Company Changed Their Sales
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