Putting Purpose Before Profit

from Neil Wilkins Podcast · host Neil Wilkins

I revisit an interview with Sam Roberts, CEO of cafe chain, Boston Tea Party, who took the bold and mindful decision to place their higher purpose over their profit. As we hear, there was an in initial financial hit, directly as a result of this decision. Very quickly the brand equity and loyalty far out-performed their expectations. Watch the video of this interview.

Episode metadata supplied by the publisher feed · Published Apr 9, 2020

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Putting Purpose Before Profit

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