Putting The AI In Product Details: The Okkular Story | #196

In this episode of Add To Cart, we are joined by a guest who is looking to automate product tagging and descriptions so you never have to do them again. Abhishek Vohra is the CEO and Founder of the AI platform Okkular. Founded in New Zealand in 2019, Okkular helps retailers by taking images of products and automatically generating product tags that can be used in categorisation, filters and sorting, SEO and personalisation. They are even working towards creating automated product descriptions. Already , they have leading retailers including Blue Bungalow, Myer and Princess Polly using their AI solution. Links from the episode:ComestriPackleo (sponsored)Shopify Plus and LSKD (sponsored)Questions answered:In terms of product enrichment, what are the biggest gaps that you usually see with retailers? What’s the piece of product data automation that you haven’t been able to crack yet but would love to? What do you think the next frontier is for machine learning in retail? This episode was brought to you by…  PackleoShopify PlusAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Abhishek Vohra from OkkularAbhi is the CEO and Co-founder of Okkular. He was previously a principal at Deloitte working with technology & media companies. He did his undergrad in Auckland before moving to Sydney.You can contact Abhi at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community