Putting the Cash in Cash Discounting

As surcharging, dual pricing and other forms of differential pricing become more popular, many merchants are looking to add a true cash option by placing an ATM in their business. This week, we discuss ATMs with Yonas Marcos from Star Financial ( https://www.gowithstar.com ). This is a segment of the market that continues to grow and evolve. Learn how you can land new merchant accounts and increase your margins on existing merchant accounts with ATMs.