Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda Natividad

Content is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. How do you get it right, though? Most importantly, why do most brands miss the mark?In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares her experiences–successes and fails alike–as well as the secret recipe you need to spread contentment among your audiences. Join us as we discuss:Permissionless co-marketing, FitBit ideas generator & other content storiesHow to generate and validate content ideas effectivelyHow to relate content to business value without killing creativityNewsletter: Original content piece or just a distribution channel?Twitter, Linkedin, TikTok? How to choose your distribution networkNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.