Puzzles, Viral Marketing, and Cicada oh my!

For this weeks episode I wanted to do something a little different so we went with puzzles. We start with a book from '82 called The Secret: A Treasure Hunt. Then move to the viral marketing game/advertisement ILoveBees which was for the game Halo 2. Lastly, the one that brought the idea of this episode to mind, no ones really sure what this is, a viral game, recruitment, something darker?, its Cicada 3301.