PX40: PlanningxChange interview Ged Hart (TOM) on outdoor advertising within urban spaces.

Ged Hart is the founder of TOM (Total Outdoor Media). He discusses the role outdoor advertiisng plays in the urban pysche. He makes the case that outdoor plays a significant role in public wellbeing campaigns and has attributes not available in other forms of advertising. The rise of digital technology is reshaping the outdoor industry and allowing better displays. Ged talks about the demise of 'old' media and the partnering of outdoor with advertising in the digital world (Google, Facebook and Instagram). A wide ranging interview on an aspect of urban life not often considered (except negatively) within urban planning.