Q+A: The huge AI shift every business needs to understand

For decades, businesses have focused on search engine optimisation. Now they face a new challenge: making sure AI can find, understand and recommend their brand. Referral traffic from AI is growing rapidly, and now brands need to think of AI as a new audience.Sean Aylmer speaks with Loni Stark, Vice President of Strategy and Product at Adobe, about the rise of AI-powered discovery through tools like ChatGPT, Gemini and Claude - and how the launch of Adobe Brand Visibility can help businesses as the internet experience evolves.Adobe is a supporter of Fear & Greed.Find out more: https://fearandgreed.com.au/See omnystudio.com/listener for privacy information.