In today's episode of on the Daily, I am going to go over all of the mindset that I use for planning out my quarter four. And so Q4 is traditionally for me my biggest time of year. It's typically when I make the most money, my clients make the most money and I like to implement plans into it and to make sure that everything goes smoothly. And so if you are running a business and you feel like the hollies come around and you're like running around, like taking your head cut off in this episode is going to be for you because I'm talking about mindset and strategy and I'm also going to talk about actual tactical things that you can implement in your business today to make sure that your Q4 runs so smoothly, like Chef's kiss.
Hey friend. Welcome to on the Daily. I'm your host Daniel McCleary and I'm a quantum business coach. I'm the host of this podcast.
I'm a multi six figure entrepreneur, co founder and president of Hype you Media and CEO, CEO of Danielle on the Daily Coaching. What I'm really interested in is helping you live a life and have a business that is a full body. Yes. So through all of my education and all of my experience, I'm bringing you two episodes a week where I will guide you and give you the tools necessary to scale a massive, sustainable and sexy business using your intuition, wealth, energetics and human design.
What we can call it is business biohacking. So if you're down for that, then I say let's freaking go. I'm so glad you're here. Before we get into this episode, I just have to share about my skill to 6 mastermind.
A lot of what I talk about in this episode, you're actually getting inside of my mastermind space. I have a mastermind called scale to six and there's a standard and VIP option. Everything's the same except VIP also come with private calls. And the reason why I like that space so much is because it really puts you into this vortex of people that are kind of growth minded and moving in similar directions and maybe they're not at the same pace or maybe they're at different stages of their business, but everybody gets to kind of collectively come together, to work together to support one another and it's actually really, really, really, really beautiful.
And so if you've been building a business and you are like, I don't know if you've ever had this or like I've had this where when I've grown A business. I feel like everybody I hang out with doesn't get it. They all work nine to five jobs, or they're all just, like, really trapped in whatever their routine is. And it feels so exhausting.
And part of me is just like, what am I doing here? A space like a mastermind, especially one that centered around business and wealth, energetics and human design and, you know, power, personal power. I think it's a. It's a place that can give you that permission to slide in, that confirmation that you are headed in the right direction.
Plus, you're gonna get so much personalized support from me. You're also gonna get support from all of your, you know, all your other masterminders. So if this is something you've been thinking about, now's the time to do it, because we're really in there right now talking about Q4. And after this episode, I just really want support, like, implementing all these things that she talks about.
Slide into my DMS on Instagram, Danielle on the daily, and we can talk all about my mastermind and see if it's right fit for you or if there's another space that's best for you. Cause I do have a membership platform. I also have three signature programs, as well as human design readings. I have Mastermind, I have private coaching.
There's all these different options, and I would love to help you figure out what's best for you. So on that note, let's get into this episode, Q4. What's the mindset? What's the intention?
What's the goal? This is something that I recently started doing. I've always had, like, an idea, but I. This.
I've kind of gotten to the point where I am so diligent and so strategic when it comes to Q4, because I also realized I used to do Q4 a few years ago. I remember it was almost Christmas, and I. I was working so hard to hit a promotion in my network marketing business. I actually got myself sick.
Like, I got so sick after I finished this promotion. And I was burning the candle at all ends, not even just both ends. Like, I was burning the candle where the candle shouldn't have been burned. I was not a present, mom.
I was not hanging out with my family. And I remember it was like, Christmas Eve, and we were all, like, sitting on the couch. We had the house, we had the car. We had the life.
Like, my son had all these presents under the tree, and I was just, like, dying of anxiety that the other shoe was gonna fall, because all I did was Work, work, work, work. Only at the time I didn't realize, like that was not what most people did. So it took a few years for me to figure it out. But I am here now to tell you that a good plan and some, some basic strategy and some good mindset around the holidays can absolutely change the trajectory of what the season brings in as well as the energy that goes out.
So my mentality when it comes to Q4 is I am not trying to bring in new, necessary. I mean, yes, I get a lot of new clients in Q4, but the intention is not new eyes on high ticket items. It's just not what the time of year is. Especially when you think of Black Friday.
Think of every time you've been to Black Friday. You're not looking to buy a car on Black Friday. You're looking to go and you're looking to buy that thing that you had your eye on and hoping that it's on sale. And so I think about it the same with business.
It's not my time where I'm going to launch something like super huge and like to a new eye. I'm not going to launch something super big to a new eyes because it's just not, I don't think it's, it's what people are looking for. Now if you don't have a product suite that's set up this way, or if your business is not really designed this way, you can do it however you want. Having a plan is still better than nothing.
But I think for service providers, coaches, you know, well in the wellness space, the fitness space designers, I don't think it's, I don't think it behooves you. I don't think it's super beneficial to have the intention to get a lot of new eyes on higher ticket items. My goal for Q4 is to nurture people in kind of September, which I know is still Q3, but I nurture people in September and October and I get them on the email list. I start up setting up some freebies, I do some ads and I do all those things because I want to be nurturing the eyes.
I want to be nurturing the people that are coming into my world. And so I'm doing a lot of lead generation in September and October. I'm sending out a lot of really awesome emails. You know, I'm making sure.
What else am I doing? I'm making sure that I'm connecting with old clients, make sure that I'm connecting with clients that are currently in programs. Because when Black Friday and holiday rolls around, I want to every person that's looking at my stuff to already know that they want to work with me. And the only objection they've had has been the price.
Like, I want to knock out during September and October, I knock out every other objection to working with me. And so that when Black Friday comes, they're only. Somebody's only objection is price. And then I'm gonna knock that out by offering Black Friday deals.
And for me, I do like Black Friday. We do. We do party for Black Friday. But for me, what's more important is my 12 days of D.
My birthday's in December, and so we do a 12 days of D that leads up to my birthday on the 20th. And that's really where I get to go hard. And then I also do a secret offer that runs from my birthday to Christmas. And those are really, really popular offers I offer.
So, yes, I do offer a Black Friday, but it's nothing compared to the 12 days of D and the secret offer every year. But if you think about that, if you think about Q4 in that way, like, spend the first month of Q4 really nurturing. So the holiday season comes around when sales season happens. You can really just like, have more conversion for those people that maybe have had their eyes on your stuff, your services, whatever it is, for a while, and it's just been the price holding them back.
And then you can offer either extended premium plans, you can offer discounts, you can offer free upgrades, you can offer bundles, you can. You can package some of your offers together. That would be another bundle. But you can do some of these things that kind of knocks away there the price objection.
Now, the other thing that I always really think about with Q4 is how this is actually the first thing that I consider with Q4 is when am I not working? When am I off? And so for me, I take the entire week of Thanksgiving off, which includes the first day of. Which includes Black Friday, essentially.
I also do not work from 1220 until the end of the year, and I come back to work on January 1st. This year I. Or sometimes I wait until like, January 3rd. But this year, 2020, the new year, actually falls on a Monday.
So I will be back to work on Monday, January 1st, and I think that'll just feel really delicious in my body. But I am going to take off from 1220 to the first of the year. And if you heard that, if you heard me talk about my offers, I have a Black Friday sale that runs from Black Friday through Cyber Monday. I also have a secret offer that runs from 1220 until Christmas.
And so how do you do that, Danielle? Well, knowing when you're going to take time off is really important because then you can decide how much automation, how many systems you want to put in place, how many things you want to pre record or pre make or pre schedule, whether it be email marketing, whether it be social media posts, whether it be podcast episodes. And that is a really good way to ensure that you are setting yourself up for success, that you don't have to work when you've chosen not to work. Um, so how that looks in my business is I am.
I am recording all of my Q4 episodes, which is about 24 episodes. I'm recording all of my Q4 episodes in the first two weeks of the quarter. And so my first two weeks of October, and I will, yeah, the first and second week of October, I will be recording all my podcasts for the quarter so that as soon as I do that, my team can, can make clips from those episodes and create social media posts and schedule all of that out. So all of my content and social media and podcasts completely done and ready to go.
Then we plan out what we want to do for Black Friday. So what am I offering for Black Friday? Don't worry, you are absolutely gonna get a Black Friday preview. And actually this year it's not built yet, but it will be actually soon.
But this year you'll be able to go to DanielleClary.com Black Friday to really just get a good glimpse of everything that's going on, which will be really fun. But I, with my team, decide everything I want to offer for Black Friday when I want that to start. Are there any master classes I'm launching in October, which. Yes, there is, and it's actually coming out next week.
It's all about money mindset. So if your relationship with money is rocky, and what I mean is like you're afraid to check your bank account, you don't take accountability, you overspend, you. Maybe you never spend money on yourself. Maybe you overcompensate by trying to, like, do most of your money.
Maybe for some reason money just like can't leave you and all you want is to wake up and have peace with me with your bank account and be able to buy the things that you want and actually prioritize luxury. That masterclass is really gonna be for you because I am literally going over all of those money blocks. But I'm also going to talk about how I have stacked a lot of monthly recurring revenue in my business over the last couple of. So that like no matter what, I have a bottom line of what I will make no matter what.
And I think that's really important when you're building a business. I'm gonna go over all that, the masterclassical money boo thing and keep a look out for that because it'll be on sale later this month and it won't be until forever. So that's something I'm offering in October, which is great because that kind of is like the only new thing that I'm launching in Q4. And that was intentional because I have a really great program called Reckoning.
That is my high selling program all time. It's all about personal power, personal leadership, learning to deal with your triggers, learning to deal with like your people pleasing, learning to come home to yourself. It's my, I mean it's honestly one of my favorite courses ever. And we're gonna be launching that in January.
So Black Friday will include presale discounts for that. Um, and then the 12 days of D obviously is like fun bundles, upgrade, pay it forwards. We do a lot of fun stuff with that. And then the secret offer, I've already decided what it is, it is going to blow your mind.
And that will go on Sal. But knowing that I'm gonna be taking off all this time and knowing that I'm gonna be doing all these things. Well now because it's. We did all of this in September, but if you're just starting out, that's totally fine too.
What you do is if you don't have a team, then you do this by yourself. If you do have a team, you know, your team on it. But essentially knowing when you wanna not be working and knowing what you want to release or other new programs or new products or new services you're gonna be offering and then kind of deciding on a game plan for how much automation do you want? We are automating everything because obviously like I said, for some of these campaigns like Secret Offering, Black Friday, my team and I won't be working.
So that means ahead of time what we have to do. And what we want to do is get all of the social media assets ready to go. We want to pre schedule all of the emails, we want to make sure that there are sequences ready to go, sales pages are ready to go, so that when we launch these things it's all done automated and we don't really have to think about it. And that's going to make sure that our time is Freed up, and it still gives our clients what they want, and nobody has to wait for anyone else.
And it's a really, really beautiful thing. I. These are, like, some strategic things I do, so I hope that was helpful. But one of the things that I really want to kind of end this episode with is this, the mindset around Q4.
You know, there's this energy of, like, we have to brace ourselves for the holidays, like, we're prepping for the holidays, or, you know, a suit. Like, the energy. Every commercial you see about the holidays, it's like people are rushing around, and at the very last minute, they're, like, hanging by the tree and singing oh, Silent Night. You know, like, it's.
It's a really weird energy that people kind of have normalized and conditioned us to feel around holidays. And I call it bullshit. And here's why. It's because that is just a way to keep you in the state of fight or flight.
It's also a way to keep your body stressed out. And if your body stressed out and then you're probably gonna spend more money because you're gonna feel bad about yourself. And so you're gonna have this, like, retail therapy moment. So actually all planned by the marketing companies and by consumerism and capitalism.
It's like, keep everybody as angry and as stressed out as they can, because when they do that, they're gonna spend more money. And I just, like, don't. I don't subscribe to that. I think that people are gonna spend money whether they're in a good mood or bad mood.
And I would rather take someone's money or accept someone's money from a place of abundance and power versus a place of scarcity and fear and lack. Um, so you're never gonna see me, like, talking about, like, oh, my gosh, don't you wish you had more money at the end of the holidays? And, you know, if you're wanting to make sure that you can put presents under the tree for your children or put food on the table, like, ew. Like, no, that is coming from such a scarcity place, and it's just causing panic in someone's body.
So even if I make that sale, it's coming with, like, a low frequency. And as far as I'm concerned, low frequency is during money. So I talk a lot about holidays, about making it as peaceful and as joyful and as expressive and abundant as I possibly can. So that when I am kind of launching things, I'm speaking from.
To it from a place of power, but also Like, I'm super transparent. Like, there's a good chance you're gonna buy something from me in this season and I'm not gonna be working. Like, I'm gonna be doing what I want. And that's why people buy from me.
Because it's not the products that are interesting, it's the lifestyle. It's the ability to make fucking bank and not stress out my social nervous system. I just refuse to subscribe to a society into a. To a paradigm that wants us to be afraid all the time.
I'm just not. I'm not available for that. And so I urge you to get your mindset right as you go into Q4. It doesn't have to be stressful.
It will be stressful if you continue to do the same patterns where you don't plan anything and you have nothing ready to go, and it's like you're running like a chicken with your head cut off, trying to pay, catch up. Yeah, that's not gonna feel good. But it doesn't have to be that way. Like, you can make plans, you can set financial goals.
I set financial goals for every month in the year. But I also more. I mean, I set financial goals for every month in Q4. I set a separate financial goal for the 12 days of D.
I set a financial goal for Black Friday. I set a financial goal for the Secret Offer. And seeing those numbers. And then I can look at what I'm offering and go, okay, does this mathematically make sense?
And if it does, then great, and if it doesn't, we adjust. But if I'm not planning that, then I'm gonna be constantly stressed and worried and wondering if the other shoe is gonna fall and wonder if I'm doing enough. And it's just going to apply this really low frequency pressure, which doesn't lead to more success. It leads to people pleasing.
It leads to over, like, over hustling, like, toxic hustle culture. It leads to. I avoid, like, all of a sudden, if I get too stressed, I just avoid. And I won't, you know, I won't call people back.
I won't get. I won't finish that project. And I want to live like that. Like, I want to enjoy my holidays.
I want to be with my family, I want to serve my clients. I want to make sure that people are getting their hands on some of these programs I put out, which, like, if I do say so myself, are gold and will change people's life and help them lead themselves epically. And, like, that's why I'M here. I'm not here to stress.
I'm not here to be, to be like overwhelmed for the sake of the holiday. Like, no, no, no, no, no, no. I urge you to break up with that like immediately. I urge you to choose a new, a new way of thinking because it's going to change your life.
But all that to be said, plan out your Q4. It's about 80 mindset and about 20 strategy. So don't spend all your time on strategy. Also make sure that your mind and your ego and you know that these parts of yourself that normally get really scared, make sure they're on board because when it happens, you want to make sure that you're like, well, yes, I knew this was going to happen because I planned for this.
Um, again, if you want more Support with your Q4 plans and you're just like, wow, I really just need, I just need that, then my mastermind is the best place for you. It's called scale to six. And I, I'm taking applications. It's a really mastermind.
It's 6 or 12 month commitment and it is fucking awesome. I'm gonna put the link to the info page in the show notes. You can click that as well. And if something you wanna talk about can find me on Instagram, Daniel Underscore on the daily and I hope that you come back on Tuesday for the episode on 1010.
It's with Abel Hart. If you don't follow him on Instagram, you've definitely heard his music. He raps all about is like pop rap music. All about like Law of Attraction, manifestation.
And it's like has a cool beat, it hits hard. Like it's trending everywhere. But I got to interview him and we talked about so many amazing things and I swear he's like my new best friend. Like we talked about imposter syndrome, we talked about growth, we talked about money, we talked about law of Attraction, we talked about manifestation, we Talked about a $10,000 club.
Talk about everything. It's an hour and a half long and I know that you're gonna love it, so make sure that you come back and see them episode. But Q4, let's go, baby. I'll see you soon.
Love you.