EPISODE · Mar 11, 2024 · 37 MIN
Q&A
from Business Casual · host Matt Giovanisci
Answering three questions today, I explore the overlap between Swim University’s info products and e-commerce business, the future of Brew Cabin, and a topic I wish people would ask me about. Discussing Swim University, I explain how SEO drives leads, while email marketing and cross-selling between courses and chemicals generate most sales. Reflecting on Brew Cabin, I share my passion for homebrewing and the potential for future content focused on personal projects. Lastly, I express a desire for more questions about my work process, sharing my enthusiasm for discussing the behind-the-scenes aspects of my projects.
What this episode covers
Answering three questions today, I explore the overlap between Swim University’s info products and e-commerce business, the future of Brew Cabin, and a topic I wish people would ask me about. Discussing Swim University, I explain how SEO drives leads, while email marketing and cross-selling between courses and chemicals generate most sales. Reflecting on Brew Cabin, I share my passion for homebrewing and the potential for future content focused on personal projects. Lastly, I express a desire for more questions about my work process, sharing my enthusiasm for discussing the behind-the-scenes aspects of my projects.
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