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Apr 11, 2023 15 min

Q&A: Always Be Category Designing

from Category First Hosted by Josh Lowman

Josh answers listener questions about category creation. Who are your biggest mentors and influences? You work for a lot of startups. Is business slow? Should my company design a category now for cheap? Or wait until we hopefully secure our next round of funding? My company offers a complex product with different use cases. Why do I need one strategic narrative? Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

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Q&A: Always Be Category Designing

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This episode was published on April 11, 2023.

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