Q&A: Creating Your Own Mediabrand
from Category First Hosted by Josh Lowman
Josh answers listener questions about category creation. How does Andy Raskin's idea of "the old way vs. the new way," when creating a strategic narrative, relate to category? There's a lot of chatter about companies creating their own media brands. Will this replace category creation? How do you see those two things working together? My company is SEO crazy, but how do you do SEO for a category that doesn't exist yet? Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
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