Q&A: Morley Winograd and Michael Hais, Authors

Aired 12/01/08Morley Winograd and Michael Hais, Authors of Best-Seller Millennial Makeover.Morley Winograd is the executive director of the Institute for Communication Technology Management (CTM) at the University of Southern California’s Marshall School of Business. He is also the president and CEO of Morwin, Inc., a government reform consulting company.Michael D. Hais served for a decade as Vice President, Entertainment Research and for more than 22 years overall at Frank N. Magid Associates where he conducted audience research for hundreds of television stations, cable channels, and program producers in nearly all 50 states and more than a dozen foreign countries. Millennial Makeover builds a strong case for how today's rising generation is poised to become a political powerhouse, re-energizing civic spirit and transforming both the substance and process of American politics. With new technologies, attitudes, and agendas, this generation could define the twenty-first century just as fundamentally as the G.I. Generation defined the twentieth century. Winograd and Hais build a strong, historically rooted case for how this could unfold. -- Neil Howe and William Strauss, authors of Generations: The History of America's Future, 1584-2069http://www.millennialmakeover.com