Q&A on MSP Trends: AI, Billing Rates, Technician Density, Cloud Spend, and Remote Work Insights

Dave Sobel engages with the audience during a live Question and Answer session, addressing a variety of topics relevant to the managed services provider (MSP) market. The discussion kicks off with a deep dive into technician density, clarifying that endpoints per technician should include all devices covered under managed services plans, not just workstations and servers. Sobel emphasizes the importance of tracking these metrics as automation and AI continue to evolve, potentially allowing for increased endpoint density per technician.The conversation then shifts to billing rates, as a listener inquires about appropriate hourly charges for a new company aiming to attract small business customers. Sobel shares insights on the significance of understanding profit margins, suggesting that new businesses should consider starting at competitive rates while being mindful of the long-term challenges of raising prices. He highlights the necessity of aligning billing rates with the overall health of the business, stressing that a sustainable model should ideally generate revenue at least 2.5 times the salaries of employed technicians.As the episode progresses, Sobel addresses the contentious topic of return to office policies, sharing audience reactions and his own perspective on the implications for employee retention and productivity. He argues that organizations that embrace flexible work arrangements may have a competitive advantage in attracting top talent. Sobel also discusses the challenges of managing asynchronous work and the importance of teaching organizations how to effectively utilize technology to enhance productivity and collaboration.Finally, the episode explores the concept of AI sandboxes, where employees can experiment with AI tools in a controlled environment. Sobel discusses the potential benefits of allowing employees to engage with AI technologies while also addressing concerns about data governance and security. He encourages businesses to rethink their approach to information sharing, suggesting that empowering employees with data can lead to better decision-making and outcomes. The episode concludes with Sobel previewing an upcoming interview with Dennis O'Shea, CEO of Mobile Mentor, who will share insights on data governance and the evolving landscape of mobile device management.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.