Q&A with Beer Retail Expert Bump Williams

In this episode, I talk with retail beer sales expert Bump Williams. Bump is very connected in the beer industry - he knows everyone, and everyone knows him. He combines the knowledge he gains from his beer network with retail sales data to provide useful insights that brewery owners can use to grow sales, especially during this pandemic.We talk about a wide range of topics: What's going on at retail - sales trends, pack sizes and pricing. Best practices for beer recalls due to out of code...and tips for how craft breweries can compete with bigger breweries...even if smaller crafts can't produce larger package sizes to keep up with the big breweries. Learn more about Bump Williams ConsultingSign up for the world-famous (and free!) Craft Brewery Finance Newsletter.  Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.