Q&A with Julie Rhodes, Craft Brewery Sales & Marketing Expert

In today's episode, we talk to Julie Rhodes from Not your hobby marketing.  Julie is a beer industry sales and marketing expert.  She has over 20,000 hours of experience in brand management, wholesaler management, and using data-driven results to help breweries grow sales. Topics covered in this episode:How to use brewery sales and marketing fundamentals to navigate the Covid-19 crisisEssential skills needed most today: Agility, innovation, and flexibility Tactics and lessons learned for remote beer sales Tips to build strong relationships with wholesalers and retailers Best practices for wholesaler APB meetingsNot a subscriber? Sign up for the world-famous Craft Brewery Finance newsletter.Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.