Q&A with Julie Rhodes, Craft Brewery Sales & Marketing Expert

In today's episode, we talk to Julie Rhodes from Not your hobby marketing.  Julie is a beer industry sales and marketing expert.  She has over 20,000 hours of experience in brand management, wholesaler management, and using data-driven results to help breweries grow sales. Topics covered in this episode:How to use brewery sales and marketing fundamentals to navigate the Covid-19 crisisEssential skills needed most today: Agility, innovation, and flexibility Tactics and lessons learned for remote beer sales Tips to build strong relationships with wholesalers and retailers Best practices for wholesaler APB meetingsNot a subscriber? Sign up for the world-famous Craft Brewery Finance newsletter.Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.