Q&A With Raja Rajamannar, Mastercard

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailRaja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he.Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth.“Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark Johnson in a video interview.

Episode metadata supplied by the publisher feed · Published Feb 24, 2021

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Q&A With Raja Rajamannar, Mastercard

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