EPISODE · Aug 7, 2022 · 51 MIN
Q&A: Your questions about launching digital products answered
from Imperfect Action · host Steph Taylor
I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience surveyIn this episode, I answer the following questions:1. What are the most profitable and most popular digital products? (@ 02:44)2. How do you figure out what to start with? What’s the best way to start?(@ 04:40)3. How to know your idea is a good one? (@ 07:22)4. How to build an audience and warm them up effectively before you pitch your offer? (@ 08:12)5. How good does the product need to be to launch? How will I know if the product needs improvement or if the marketing needs improvement? (@ 10:55)6. Should it be video and if so what setup? In recording videos for a course, what camera and lighting is needed? (@ 12:53)7. Should I launch a micro offer before I have a full suite of offers? (@ 15:59)8. How much money is needed to launch? (@ 17:24)9. Why do I wait til the last minute to organize my launch even though I know I need a runway that’s longer than 4 weeks? (@ 19:35)10. How do you decide between whether to create a course that's completely hands-off, vs a coaching element where you provide support and weekly calls etc? (@ 21:46)11. How often to speak about it? (@ 25:04)12. How often do you create new products, and stop selling old ones? (@ 26:52)13. How can I stand out in a crowded marketplace? (@ 29:25)14. Are there any free but legit platforms instead of Kajabi? (I'm thinking of Trello!) (@ 32:01)15. What do you do for social proof in the beginning if you've never sold the course before? (@ 33:04)16. How do you know if people will actually pay for your program or if there's already a ton of the same stuff out there and you won't be able to get traction? (@ 34:59)17. How do you decide whether to just target your own country (I'm in Aust as well) or go international? (@ 36:06)18. Can you pre-sell the course and build it as you go, once people have actually bought it? (@ 37:49)19. Does it need to be a live product? (ie. attend meetings with me) Can it be a passive product? (ie. purchase tutorials etc online with little involvement from me) (@ 39:29)20. How long does it take to launch? (@ 40:20)21. Where to host my digital product? (@ 41:21)22. How to write a sales page? (@ 42:05)23. How to host a webinar? (@ 43:23)24. What's the fastest way to build an audience and launch, can you launch without an audience? (@ 45:27)25. How much of it can I outsource? (@ 46:48)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join my waitlist for Launch Magic: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
What this episode covers
I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience surveyIn this episode, I answer the following questions:1. What are the most profitable and most popular digital products? (@ 02:44)2. How do you figure out what to start with? What’s the best way to start?(@ 04:40)3. How to know your idea is a good one? (@ 07:22)4. How to build an audience and warm them up effectively before you pitch your offer? (@ 08:12)5. How good does the product need to be to launch? How will I know if the product needs improvement or if the marketing needs improvement? (@ 10:55)6. Should it be video and if so what setup? In recording videos for a course, what camera and lighting is needed? (@ 12:53)7. Should I launch a micro offer before I have a full suite of offers? (@ 15:59)8. How much money is needed to launch? (@ 17:24)9. Why do I wait til the last minute to organize my launch even though I know I need a runway that’s longer than 4 weeks? (@ 19:35)10. How do you decide between whether to create a course that's completely hands-off, vs a coaching element where you provide support and weekly calls etc? (@ 21:46)11. How often to speak about it? (@ 25:04)12. How often do you create new products, and stop selling old ones? (@ 26:52)13. How can I stand out in a crowded marketplace? (@ 29:25)14. Are there any free but legit platforms instead of Kajabi? (I'm thinking of Trello!) (@ 32:01)15. What do you do for social proof in the beginning if you've never sold the course before? (@ 33:04)16. How do you know if people will actually pay for your program or if there's already a ton of the same stuff out there and you won't be able to get traction? (@ 34:59)17. How do you decide whether to just target your own country (I'm in Aust as well) or go international? (@ 36:06)18. Can you pre-sell the course and build it as you go, once people have actually bought it? (@ 37:49)19. Does it need to be a live product? (ie. attend meetings with me) Can it be a passive product? (ie. purchase tutorials etc online with little involvement from me) (@ 39:29)20. How long does it take to launch? (@ 40:20)21. Where to host my digital product? (@ 41:21)22. How to write a sales page? (@ 42:05)23. How to host a webinar? (@ 43:23)24. What's the fastest way to build an audience and launch, can you launch without an audience? (@ 45:27)25. How much of it can I outsource? (@ 46:48)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join my waitlist for Launch Magic: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
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Q&A: Your questions about launching digital products answered
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