Qantas Loyalty: Redefining Member Rewards & Recognition (#761) episode artwork

EPISODE · Apr 9, 2026 · 40 MIN

Qantas Loyalty: Redefining Member Rewards & Recognition (#761)

from Let's Talk Loyalty

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------In this episode of Let's Talk Loyalty and Loyalty TV, Andrew Glance CEO of Qantas Loyalty, takes us behind the scenes of one of the world’s most successful loyalty programs. He shares how Qantas Loyalty has evolved from a marketing tool into a standalone business, delivering value to over 18 million members.Andrew dives into the recent program transformations, including Classic Plus for better flight availability, recognition beyond the air, and initiatives that make the program simpler, more rewarding, and relevant for members. He also explains how technology, AI, and strategic partnerships with banks, retailers, and travel partners are reshaping the loyalty experience.Learn about the program’s new discoverability tool, which already saw over a million searches in its first 24 hours, making it easier for members to find flights across multiple dates, regions, and cabins. This episode is packed with insights for loyalty professionals, marketers, and frequent flyers who want to understand how to create a profitable, member-focused loyalty program that keeps evolving.Hosted by Paula Thomas and Carly Neubauer.Show Notes:1)Andrew Glance2) Qantas 3) Qantas Frequent Flyer 4) The Subtle Art of Not Giving a F*ck - Book Recommendation

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Qantas Loyalty: Redefining Member Rewards & Recognition (#761)

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This episode is 40 minutes long.

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This episode was published on April 9, 2026.

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AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------In this...

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