Qbah: Purpose Over Popularity - Building Health Awareness

After a two-month hiatus, I Will Not Lose returns with a powerful conversation that blends purpose, passion, and production. Host Tony Ortiz sits down with Cuba, the founder of Salud 24/7—a health-focused media network backed by Telemundo and WFMZ, designed to empower the Hispanic community with accessible medical information across TV, podcasts, and social platforms.Cuba shares his journey from hip hop artist and music producer to media entrepreneur, and how the lack of accessible health information during the COVID-19 pandemic sparked his mission. Alongside his co-founder Dr. William Felix and a talented production team, Cuba is making health content that’s real, culturally relevant, and rooted in lived experience.The two creatives reflect on the power of staying aligned with your purpose, navigating burnout, and using your gifts to create impact. Whether you're a dream chaser, creative, health advocate, or just curious about starting something meaningful—this episode is your call to action.Topics Covered:0:00 - Welcome Back! Season 60:24 - Salud 24/7: Health Network1:06 - Health Info For Hispanics2:05 - Why Focus on Latino Health?3:22 - Meet Doctor William Felix4:52 - Marketing & Distribution Strategy5:20 - Health Info You Can Use 24/76:03 - Purpose: The Key to Success6:56 - Valley Health Partners Support7:57 - Success is a Journey 🚀9:20 - Measuring Success: Loyal Viewers10:10 - Theme Song Recognition = Success11:17 - Diary of a CEO Inspiration?12:02 - Ty Created a Media Monster13:30 - Dominoes: The Next Big Sport?14:28 - Preventative & Mental Health15:14 - Adults Change When They Want To16:17 - Intermittent Fasting Benefits17:20 - Awareness, Not Passion for Health18:69 - Find One Thing To Change19:06 - How Do I Feel and Why?20:10 - How Do People Make You Feel?20:69 - Moving From Music to Media21:44 - The Experience (DXP) Influence23:03 - The End of the Music Era23:77 - Respect Other People's Stuff25:35 - Adapting to the New Landscape25:77 - More Failures in the Last 5 Years26:66 - Easier To Keep Going Than Quit27:89 - I Can Inspire People28:66 - I Will Not Lose Origins30:39 - You're Special. Talk About Yourself!31:11 - What To Tell My Younger Self32:12 - My Skill: Get Right People Together32:83 - Beth's Passion For This Program33:17 - Sponsorship & Advertising Needed33:77 - Find Salud 24/7 Online34:41 - Support The Podcast!🎧 Listen now and be reminded: I Will Not Lose. Hosted on Acast. See acast.com/privacy for more information.