QBD insights: AI made search smarter, will you thrive or dive? (Part 1)

How much has AI really changed the search landscape over the past couple of years?Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI?In this first instalment of a special two-part QBD Marketing Pow Wow podcast, host Rich Brown sits down to talk with QBD Director and in-house SEO specialist Paul Dyer about the rise of AI and its implications for SEO and digital marketing. During this wide-reaching chat, they discuss:How AI has impacted search over the past two yearsWhat drove these changes, and Google’s response How QBD predicted what was coming and what we did to get ahead, for ourselves and our clientsWith generative search here to stay, what does the future hold?With expert insight, analysis and advice, this podcast will bring you up to speed with everything you need to know about the current search landscape and how to optimise your website for the different AI platforms. It also looks at what you can do now to future-proof your website as AI continues to develop and come to the fore. Stay tuned for part two, which will be released very soon.