QFF Built over 450 funnels and launched sales funnel teams for King Kong & Foundr. Now helping small-medium business owners with their own post-click experience, converting traffic into money. (Alisha Conlin-Hurd)

In this episode, Michael interviews Alisha Conlin-Hurd, co-founder of Persuasion Experience. She's based in Melbourne, Australia. She started her career in sales, cold calling agency, ebook leads, and telco sales, eventually ending up building funnels and landing pages for 400+ clients. Now she is the co-founder of Persuasion Experience - a funnel and conversion agency that focuses on the post-click experience. A sales funnel is a marketing concept that describes the journey a customer goes through in the process of making a purchase. A funnel is every single touchpoint that somebody has with your brand. Alisha Conlin-Hurd helps small-medium business owners by revolutionizing how they handle traffic by focusing on the post-click experience, prioritizing traffic conversion.  Alisha emphasized the importance of small-medium business owners understanding their target market. Focusing on the target market's pain points and position the conversation around it rather than using internal jargon to oversell themselves. She said, "because giving what they want to hear is different from what they need to hear."    This Cast Covers: Alisha Conlin-Hurd's endeavors before co-founding Persuasion Experience. Mapping out all your company's touchpoints to mitigate revenue leaks. Ways to map out the touchpoints. The difference between the channels and the traffic. Prioritizing getting the lead. Business owners understand their target market. Focusing on the customer's pain points. Doing marketing is answering what's in it for the customers. The two levers you can pull in lead generation. Going back to the basics. Links:  Alisha's LinkedIn Alisha's Company Website Alisha's Twitter Alisha's YouTube Additional Resources:  Playing to Win: How Strategy Really Works by A. G. Lafley     Quotes: "Most people should focus on is their acquisition." — Alisha Conlin-Hurd. "What they want to hear and what they need to hear are two different things." — Alisha Conlin-Hurd.  "If your marketing is led by assumptions, you'll usually be pretty disappointed." — Alisha Conlin-Hurd. "It's your responsibility as a business owner to better yourself." — Alisha Conlin-Hurd.   "Don't forget the little things that made you successful." — Alisha Conlin-Hurd.