QFF Founder of the Value Builder System and Host of the Built to Sell Podcast, now helping small-medium business owners increase their businesses' value through eight key drivers to improve sellability. (John Warrillow)

In this Quick Fire Friday episode, Michael interviews John Warrillow, founder of the Value Builder System, a sales and marketing software for business advisors to find, win and keep their best clients. He's based in Toronto, Canada. Asides from being the founder of a successful company, John's also a host of the Built to Sell Radio, he's an esteemed author of cohesive books. All of his works are focused on having a common thought, increasing the value of a business.  Increasing the value of your business is essential, it's a critical piece in entrepreneurship. Value bares financial growth, competitive advantage, and, most importantly, an exit strategy. John's Value Builder System helps small-medium business owners build an asset as opposed to a job at a company, it assesses a business objectively based on the 8 Key Drivers of Company Value. Small-medium business owners should also balance their views on value and profit; to look more at the multiple, grow their profit, and grow the value of their business. The one thing that John Warrillow would recommend a small business owner does based on his knowledge and experience, is that small-medium business owners should think of themselves more as owners, parents, of their businesses rather than CEOs of their companies; to evolve a business into becoming independent as their biggest aspiration.  This Cast Covers:  The process and significance of making a company more valuable. The Value Builder System is software that helps entrepreneurs build their businesses as an asset. John's journey into becoming what he is now, a man focused on creating value. Different components that qualify a business exquisite for acquisition. Small and medium-sized business owners are frequently emotional about their business. The 8 Key Drivers of Company Value. Benefits of making your business differentiated as it increases sellability. Stories John shared to inspire business owners to cultivate the value of their businesses. Small-medium business owners celebrate revenue too much. Encouraging small-medium businesses to look at the multiple, profit, and value. Links:  John's Linkedin John's Company Website John's Twitter Additional Resources: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow Built to Sell Podcast    Quotes: "A business is transferable if it can run without the owner." — John Warrillow. "You teach what you want to learn." — John Warrillow. "Invest in companies with a deep and wide competitive moat." — John Warrillow. "Ego is what drives us to want to be the biggest shot in the room." — John Warrillow. "Evolving the way you think of your role as an owner of the business and thinking less as a CEO of your business and more as the parent of your business." — John Warrillow.