QGPod 119 - Alex Jacobs Founder of Joybru

Anson and Chris were joined by the Founder of Joybru Coffee Alex Jacobs. His quest for betterment via super foods and plant medicine have led him to start a number of ventures geared towards health and wellness. His latest endeavor, Joybru, is a mushroom infused coffee company bringing high-quality, high-performing products into a new but competitive market. Alex’s goal is to bring health and wealth to consumers by modifying an existing habit, upgrading the coffee experience if you will. They talked about  plant supplementation throughout history, as well as his vision for the future of the industry. They talked adaptogens, cannabinoids, functional mushrooms and more. Let’s face it, the fungus is among us, and it’s here to stay. The food industry, the beauty industry, the health and wellness industry… we are surrounded by shrooms, and Alex wants to introduce them to you through familiar ritual .