EPISODE · Nov 22, 2019 · 27 MIN
《抢占心智》| 广行解读 11.23
from 每天听本书呀
商业竞争的成败，在于谁能抢先占领消费者的心智。 音频简介 《抢占心智》的作者是分众传媒的创始人江南春先生。他认为：中国还有很多企业没有从过去的竞争思路中走出来；但事实上，现如今商业竞争的成败，主要取决于谁能抢先占领消费者的心智，只有那些成功抢占心智的品牌才能笑到最后。 你将听到： 1.中国的商业竞争经历了哪三个阶段？ 2.一个品牌可以采用哪些抢占心智的策略？ 3.什么样的传播载体能够有效地帮助你敲开消费者心智世界的大门？ 4.商业广告的设计有什么秘诀？靠灵感还是靠套路？ 推荐阅读 书名：《抢占心智》 作者：江南春 出版社：中信出版社
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《抢占心智》| 广行解读 11.23
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