EPISODE · Jan 21, 2026 · 11 MIN
趣谈产品线延伸的那些事儿
from 高级经济师知识点播客
趣谈产品线延伸的那些事儿欢迎收听大红大紫的栀子花播客！本期聊聊产品线延伸策略，分向上、向下和双向延伸。向上延伸是增加高档产品，适用于高档产品有高增长和利润率等情况，但有引发竞争等风险；向下延伸是增加低档产品，在高档产品受威胁等时适用，却可能损害原有形象；双向延伸则是同时增加高低档产品，能提高市场占有率，但对企业能力要求高。快速收听0:00介绍产品线延伸概念及本期讨论内容0:47解析向上延伸策略及企业动机2:01分析向上延伸的风险及案例3:48解析向下延伸策略及企业动机5:16分析向下延伸的风险及案例6:50解析双向延伸策略及风险8:48总结产品线延伸需明确定位及案例10:48播客结束语
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趣谈产品线延伸的那些事儿
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This episode was published on January 21, 2026.
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趣谈产品线延伸的那些事儿欢迎收听大红大紫的栀子花播客！本期聊聊产品线延伸策略，分向上、向下和双向延伸。向上延伸是增加高档产品，适用于高档产品有高增长和利润率等情况，但有引发竞争等风险；向下延伸是增加低档产品，在高档产品受威胁等时适用，却可能损害原有形象；双向延伸则是同时增加高低档产品，能提高市场占有率，但对企业能力要求高。快速收听0:00介绍产品线延伸概念及本期讨论内容0:47解析向上延伸策略及企业动机2:01分析向上延伸的风险及案例3:48解析向下延伸策略及企业动机5:16分析向下延伸的风险及...
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