EPISODE · Jan 18, 2026 · 7 MIN
趣谈目标市场策略，企业咋选对路？
from 高级经济师知识点播客
趣谈目标市场策略，企业咋选对路？欢迎收听大红大紫的栀子花播客！本期聊聊企业咋选目标市场和策略。目标市场就是企业要进的市场，选法有细分后挑几个或直接全包。策略有仨：无差异营销适合必需品，像水；差异营销针对不同需求，比如手机；集中营销适合小公司聚焦小众市场。选时得看市场规模、吸引力和企业实力哦！快速收听0:00介绍目标市场及两种选择方法1:13讲解无差异营销策略及优缺点2:23阐述差异性营销策略及适用条件3:20说明集中性营销策略及特点4:20对比三种策略并给出注意事项5:23通过案例解析策略应用及个人借鉴
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趣谈目标市场策略，企业咋选对路？
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