EPISODE · Jan 15, 2026 · 11 MIN
趣谈市场营销管理核心步骤
from 高级经济师知识点播客
趣谈市场营销管理核心步骤欢迎收听大红大紫的栀子花播客！本期带你轻松掌握市场营销管理过程四步核心：分析市场机会、制定战略规划、设计营销组合、管理营销活动。从识别机会到规划战略，用有趣方式拆解考点，让学习不枯燥！快速收听0:00介绍播客主题：市场营销管理核心步骤0:43解释市场营销管理定义及四步流程1:20分析市场机会的四个方面4:48营销战略规划的四个实施步骤10:49总结核心内容并邀请互动
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趣谈市场营销管理核心步骤
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This episode is 11 minutes long.
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This episode was published on January 15, 2026.
What is this episode about?
趣谈市场营销管理核心步骤欢迎收听大红大紫的栀子花播客！本期带你轻松掌握市场营销管理过程四步核心：分析市场机会、制定战略规划、设计营销组合、管理营销活动。从识别机会到规划战略，用有趣方式拆解考点，让学习不枯燥！快速收听0:00介绍播客主题：市场营销管理核心步骤0:43解释市场营销管理定义及四步流程1:20分析市场机会的四个方面4:48营销战略规划的四个实施步骤10:49总结核心内容并邀请互动
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