EPISODE · Jan 15, 2026 · 9 MIN
趣谈市场营销核心知识点
from 高级经济师知识点播客
趣谈市场营销核心知识点本期播客带你轻松掌握目标市场战略规划、市场营销组合（4Ps）、市场营销活动管理及市场营销计划等核心知识点，用活泼有趣的方式解读考点。快速收听0:00介绍播客主题：市场营销核心知识点与生活关联0:35目标市场战略规划：细分、选择、定位（奶茶店例子）2:024Ps理论：产品、价格、渠道、促销（奶茶店例子）5:20管理市场营销活动：计划、组织、控制（闭环流程）8:31总结：市场营销与生活紧密，鼓励分享学习
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This episode was published on January 15, 2026.
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